I bought this because I ran out of face wash and was drawn to its popularity and its "foamless cleanser" claim, as well as the fact that it's a good value. I'd say it feels A-OK. I feel this is a bit too strong for my dry skin, since it left my skin feeling more fresh than moisturized. I don't think my skin became any brighter after washing, though. (^_^;) It can also be used on baby skin so I used it on my 1 year old daughter together with her sunscreen. It really helps for those with children, since you don't have to lather it.
This non-foaming face wash contains 97% beauty serum ingredients. With every wash, it thoroughly moisturizes dry, dull skin suffering from enlarged pores. It rinses off to leave your skin touchably firm and hydrated.