I popped by the store to try this, and I liked it enough to buy it. When you eat or drink, a little bit comes off, but otherwise it has decent longevity. The pigmentation is lovely, and I got some compliments from by friends about it! I feel like it lasts a long and the brush applies it really well. It's really easy to apply, so when you have to touch up it's easy to do. I'm thinking of buying some other colors!
2,300yen (Added by @cosme Editors)
This gel rouge has a rich formula that remembers and retains its dewy, moisturizing look. Even on lips that are often dry and rough, an easy application leaves the lips looking full and beautiful. Its beauty serum effect gives the lips rich moisture for smoother lips every time. Long-lasting color, shine, and glossy fullness. Found to maintain its finish for up to 6 hours (according to the manufacturer, results may vary).