I bought it after trying the sample several times. I tried all the BB and CC. The shade is gray but it brightens up the face. And I feel like the coverage is pretty even, too. I don't need to use any concealer. I didn't want to use another product for sunscreen, and found out this primer has UV effect, so I tried it out. I have dry skin, but it's very moisturizing. But, I have to be careful with how much product I use or it smudges and turns out pretty messy. I was worried about the UV effect and applied too much, and failed. During the Summer, I felt like the product creased around my eyes so it might be better to use in the Winter. Maybe because I'm using a foundation from another maker but I think it's perfect for anyone with dry skin.
Primer & Concealer
SPF50・PA++++ 2 shades. Protects the skin with the urban shield technology from damage by ultra-violet rays, inflammation, oxidation and air pollution. Prevents early aging for women with stressful lives in cities. Multiple mineral pigments are utilized as ingredients, and creates even, luminous skin with a light and comfortable texture.