12 shades (including 2 limited shades) Color the lips like a stain with the dense balm and sheer pigmentation of this lipstick. The texture is soft and rich against the lips. Minimum amount of powder particles are combined for an even more rich, hydrating, clear finish. With natural pigmentation and wet like gloss. 3 types of oils (rose hip oil, grape see oil, apricot kernel oil) are newly combined. The color line up includes daily used, conservative shades to colorful, vibrant shades.