I bought it after trying the sample several times. I tried all the BB and CC. The shade is gray but it brightens up the face. And I feel like the coverage is pretty even, too. I don't need to use any concealer. I didn't want to use another product for sunscreen, and found out this primer has UV effect, so I tried it out. I have dry skin, but it's very moisturizing. But, I have to be careful with how much product I use or it smudges and turns out pretty messy. I was worried about the UV effect and applied too much, and failed. During the Summer, I felt like the product creased around my eyes so it might be better to use in the Winter. Maybe because I'm using a foundation from another maker but I think it's perfect for anyone with dry skin.
Primer & Concealer
SPF50・PA++++ All 2 shades. Protects the skin with the Urban Shield Technology from damage by ultra-violet rays, inflammation, oxidation and air pollution. Prevents early aging for women with stressful lives in the modern world. Multiple mineral pigments are utilized as ingredients, and creates even, luminous skin with a light and comfortable texture.